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Wednesday, June 9 • 12:00pm - 12:30pm
Building a Digital Community For Your Students

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Connecting with your prospective students will continue to be essential to ensuring your institution thrives. Drawing upon experiences working with institutions around the US we will share insight into how Universities can ensure their digital interactions with prospective students are as impactful as possible. Geoff and Christian will take a deep dive into insights from the 10 million+ messages shared on our platform to look at conversational trends, and showcase how these insights have helped Cornell Tech tailor their communications and events effectively.

 They’ll also discuss how you can ensure that you remain adaptive and flexible with recruitment initiatives throughout 2021, ensuring that you aren’t just reactive but strategic in the work that you do.

avatar for Christian Balmaseda

Christian Balmaseda

Assistant Director, Enrollment and Admissions, Cornell Tech, Cornell University
Christian has been working in graduate enrollment management for the last 6 years.  He started his career in higher ed, working in the Graduate Division of the Albert Einstein College of Medicine.  In 2017 he moved to Cornell Tech where he now manages the admissions and enrollment... Read More →
avatar for Geoff Broome

Geoff Broome

University Partnerships Manager, UniBuddy
Geoff has over 20 years of experience in the Secondary and Higher Education sector. He has worked as Director of College Counseling and as a Director of Admissions. He holds a BA from Oklahoma City University, an M.Ed in Secondary School Counseling from both Wilmington University... Read More →

Wednesday June 9, 2021 12:00pm - 12:30pm PDT